Decide on a strategy, choose the right event location and format, work with partners, set goals and get the people in the room.
Present the right content, enable sales, optimize on-site engagement and make your guests feel welcome.
After the Event
Execute quick follow-up, measure event impact, and create content from the event
B2B marketing is changing, moving away from broad scale lead generation efforts to an account-based approach.
With this new approach, there's a much bigger emphasis on field marketing and hosted events.
Whether your just getting started or ramping up your existing roadshow strategy, download our guide to learn:
Download the Guide
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